Designing for repair.
Series W’s design focuses on supporting the disassembly, access and component removal for repair agents, the primary service person in a performance model. The design enables efficient repair through a modular counterweight system allowing an easily accessible top-mounted motor, guided drum removal and a simplified disassembly process. It demonstrates how mechanical design can support extended service life while remaining grounded in manufacturing reality.
Our Economic Model Prioritises Product Turnover Over Longevity.
Framed through the lens of Walter Stahel’s performance economic theory, the project challenges linear models by proposing an alternative centred around service life extension. Consumers, rather than purchasing ownership, purchase a product’s performance. This incentivises manufacturers to design around circular values, coupling economic growth with service life extension.
